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Singapore Management University

Description

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Description

Singapore Management University (SMU) was incorporated in the year 2000 as Singapore's third public university with a great degree of autonomy. There seems to be two flags that is flown by SMU as captured on a photograph on their website, http://www.smu.edu.sg/oaa/index.asp.

The logo of the university features a lion-head which was created out of the pieces of a Chinese puzzle, the Tangram. Further explanation on the lion-head emblem is presented at their website, http://www.smu.edu.sg/aboutsmu/smu_logo01.asp.

The basic design of their flags feature the "Informal Operational Signature" of the university, which incorporates the lion-head with the initials of the university (SMU) on the right. The "formal operational signature" includes the entire university title, "Singapore Management University", in addition to the lion-head and 'SMU' initials. See http://www.smu.edu.sg/aboutsmu/smu_logo02.asp.

The SMU flags as captured in the photograph has a blue field or a white field, with the informal operational signature appearing in white or blue respectively. I'm uncertain however why the university has adopted two flags of differing colours, or if their status differ if any is the case.

While National University of Singapore and SMU's flags are different where colours and field divisions are concerned, I can't help but notice that they are essentially quite similar in that both feature their "signatures" on their flags even in a similar arrangement; the university emblem on the left and the initials on the right. It remains to be seen if Nanyang Technological University (NTU) will also adopt this pattern for their flag, if they choose to have one, now that they too have a corporate signature in a similar style to NUS and SMU. See http://www.ntu.edu.sg/CorpComms/Corporate+Identity/The+NTU+Logo/.

Herman Felani, 9 January 2006