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Hapag-Lloyd AG (Shipping Company, Germany)

Last modified: 2006-11-19 by jarig bakker
Keywords: hapag-lloyd | hamburg-amerika linie |
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[Hapag-Lloyd real flag] image by Santiago Dotor, 11 Nov 2003

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Hapag-Lloyd A.G.

[Hapag-Lloyd A.G.] image by Jarig Bakker, 17 Feb 2006

Hapag-Lloyd A.G., Hamburg - three vertical stripes of blue, orange and white, proportioned c. 1:1:6; in fly the firm's logo in blue.
Image after Brown's Flags and Funnels Shipping Companies of the World, compiled by J.L. Loughran, Glasgow, 1995 [lgr95]
Jarig Bakker, 17 Feb 2006

White with blue and red vertical bands at the hoist and the logo (reminding two arrows) horizontally centered and vertically shifted to the bottom. This looks very unbalanced to me. The above image is based on the photograph Dov Gutterman found, which had a furled upper fly. Perhaps there is something in that area?
Jorge Candeias, 10 Feb 1999

Your assumption is correct, the flag does not look exactly right. Check out their logo in their website.
M. Moldenhauer, 10 Feb 2000

The flag shown by Jorge does exist although the portrayal is not quite correct. The red band should be orange and the emblem positioned higher [see below: a photo taken in 1996]. That this flag still exists is confirmed from the company website showing a photo of the funnel as the flag can just be made out as well. The second flag provided by M. Moldenhauer obviously also exists but according to Josef Nüsse it refers to the subsidiary Hapag-Lloyd Container Linie GmbH though I suspect that it is a shore flag with the small emblem and lettering and their positioning being pointless at sea. Hapag-Lloyd A.G. was formed in 1990 as a merger of Hamburg-Amerika Linie and Norddeutscher Lloyd and originally the livery consisted of the funnel of Hamburg-Amerika and the flag of Norddeutscher Lloyd.
Neale Rosanoski, 18 Oct 2004

Hapag-Lloyd flagphoto

[Hapag-Lloyd flagphoto] image sent by Neale Rosanoski, 18 Oct 2004

Hapag-Lloyd AG real flag

[Hapag-Lloyd real flag] image by Santiago Dotor, 11 Nov 2003

Dov Gutterman spotted the link of Hapag-Lloyd: Orange flag with blue bar at hoist side. Logo a name at the bottom of the orange - not really new, M. Moldenhauer already reported it in 2000.
Santiago Dotor, 11 Nov 2003

Hapag-Lloyd AG other flag

[Hapag-Lloyd other flag] image by André Coutanche, 9 Sep 2003

In my Orkney report I mentioned that one of the liners visiting Kirkwall when I was there belonged to the Hapag-Lloyd line (it was the "Europa").
On the FOTW-pages we show a possible house flag for Hapag-Lloyd but say that it doesn't look right. Hapag-Lloyd's own site, to which we refer, shows a flag which looks quite different. The flag I saw on the launches bringing tourists ashore was in these colours but not of this design. There is an unofficial, but apparently reliable, site which shows the modern Hapag-Lloyd flag and it is this flag which I saw in Orkney. On this site is written: "Hapag-Lloyd AG was created on 1 Sep 1970 as a result of the merger of the shipping lines Hamburg-Amerikanische Packetfahrt-Actien-Gesellschaft (Hamburg-America Line or Hapag), based in Hamburg, and Norddeutscher Lloyd (NDL), based in Bremen. At that time, these companies, founded in 1847 and 1857 respectively, had been active in ocean shipping for over a hundred years. Hapag-Lloyd celebrated its 150th anniversary in 1997. In the same year TUI Group (former Preussag) acquired a controlling stake in Hapag-Lloyd. In 2005 Hapag-Lloyd became one of the world's fifth-largest container shipping company, following the acquistion of CP Ships."
André Coutanche, 9 Sep 2003

Hamburg - Amerika Linie

[Hamburg - Amerika Linie] image by Jorge Candeias, 27 Dec 2004

Hamburg - Amerika Linie, Hamburg - after image from Brockhaus' Konversations-Lexikon, 14th ed., c. 1907
Jarig Bakker, 18 Oct 2003

Hamburg - Amerika Linie (detail)

[Hamburg - Amerika Linie (detail)] image sent by Jörg Karaschewski, 20 Oct 2003

Most publications about the HAPAG flag didn't show the rope at the anchor. Here is a detailed image of the center.
Jörg Karaschewski, 20 Oct 2003