Last modified: 2006-11-19 by jarig bakker
Keywords: hapag-lloyd | hamburg-amerika linie |
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image by Santiago Dotor, 11 Nov 2003
Hapag-Lloyd A.G., Hamburg - three vertical stripes of blue, orange
and white, proportioned c. 1:1:6; in fly the firm's logo in blue.
Image after Brown's Flags and Funnels Shipping Companies of the World, compiled by J.L. Loughran, Glasgow, 1995 [lgr95]
Jarig Bakker, 17 Feb 2006
White with blue and red vertical bands at the hoist and the logo (reminding
two arrows) horizontally centered and vertically shifted to the bottom.
This looks very unbalanced to me. The above image is based on the photograph
Gutterman found, which had a furled upper fly. Perhaps there is something
in that area?
Jorge Candeias, 10 Feb 1999
Your assumption is correct, the flag does not look exactly right. Check
out their logo in their website.
M. Moldenhauer, 10 Feb 2000
The flag shown by Jorge does exist although the portrayal is not quite
correct. The red band should be orange and the emblem positioned higher
[see below: a photo taken in 1996]. That this flag still exists is confirmed
from the company website showing
a photo of the funnel as the flag can just be made out as well. The second
flag provided by M. Moldenhauer obviously also exists but according to
Nüsse it refers to the subsidiary
Hapag-Lloyd Container Linie GmbH
though I suspect that it is a shore flag with the small emblem and lettering
and their positioning being pointless at sea. Hapag-Lloyd A.G. was
formed in 1990 as a merger of Hamburg-Amerika Linie
and Norddeutscher Lloyd and originally
the livery consisted of the funnel of Hamburg-Amerika and the flag
of Norddeutscher Lloyd.
Neale Rosanoski, 18 Oct 2004
Dov Gutterman spotted the link
of Hapag-Lloyd: Orange flag with blue bar at hoist side. Logo a
name at the bottom of the orange - not really new, M. Moldenhauer already
reported it in 2000.
Santiago Dotor, 11 Nov 2003
In my Orkney report I mentioned that one of the liners visiting Kirkwall
when I was there belonged to the Hapag-Lloyd line (it was the "Europa").
On the FOTW-pages we show a possible house flag for Hapag-Lloyd but say that it doesn't look right. Hapag-Lloyd's own site, to which we refer, shows a flag which looks quite different. The flag I saw on the launches bringing tourists ashore was in these colours but not of this design. There is an unofficial, but apparently reliable, site which shows the modern Hapag-Lloyd flag and it is this flag which I saw in Orkney. On this site is written: "Hapag-Lloyd AG was created on 1 Sep 1970 as a result of the merger of the shipping lines Hamburg-Amerikanische Packetfahrt-Actien-Gesellschaft (Hamburg-America Line or Hapag), based in Hamburg, and Norddeutscher Lloyd (NDL), based in Bremen. At that time, these companies, founded in 1847 and 1857 respectively, had been active in ocean shipping for over a hundred years. Hapag-Lloyd celebrated its 150th anniversary in 1997. In the same year TUI Group (former Preussag) acquired a controlling stake in Hapag-Lloyd. In 2005 Hapag-Lloyd became one of the world's fifth-largest container shipping company, following the acquistion of CP Ships."
André Coutanche, 9 Sep 2003
Hamburg - Amerika Linie, Hamburg - after image from Brockhaus' Konversations-Lexikon,
14th ed., c. 1907
Jarig Bakker, 18 Oct 2003
Most publications about the HAPAG flag didn't show the rope at the anchor.
Here is a detailed image of the center.
Jörg Karaschewski, 20 Oct 2003