Last modified: 2007-12-08 by jarig bakker
Keywords: leverkusen | bayer |
Links: FOTW homepage |
search |
disclaimer and copyright |
write us |
mirrors
I am afraid this is not borne out by the picture: the oars might well
be present in the club’s flag but do not appear here. Rather we are shown
a former Bayer brand (Leverkusen, named after chemist Carl Leverkus, was
the definite seat of the world famour Bayer chemical factory). See this
page dedicated to those symbols (in English): “To illustrate the company's
globally successful business operations, the next modification followed
in 1895: a lion with *wings* (my emphasis, jm) and the symbolic staff of
Mercury rose up over the globe. But foreign customers could make no sense
of the image. Furthermore, the company's proper name - "Farbenfabriken
vorm. Friedr. Bayer & Co." - was unpronounceable for them. This
was partly the reason why a second corporate emblem was added in 1904:
the Bayer Cross. This logo was not only legible in every language of the
world, but was also recognizable to everyone due to its striking graphic
design.”
Jan Mertens, 2 Dec 2007